In 2010, Expert Approach's CEO LD Herrera became a member of the highly recognized Association of Hispanic Advertising Agencies (AHAA). This organization was selected because of the vast opportunities for communication and education afforded to its members. It is an excellent fit for the new direction of Expert Approach.
AHAA's MISSION
The mission of AHAA is "to grow, strengthen and protect the Hispanic marketing and advertising industry by providing leadership in raising awareness of the value of the Hispanic market opportunities and enhancing the professionalism of the industry.”
AHAA's GOALS & OBJECTIVES
- To provide leadership in raising awareness of the value of the Hispanic market to advertisers and other communities
- To grow and strengthen the Hispanic marketing and advertising industry
- To promote and encourage high standards, conduct and ethics by means of study, discussion and education regarding the Hispanic marketing and advertising industry
- To foster research and distribution of knowledge of the Hispanic marketing and advertising industry among the membership and the general public, and to broaden public understanding of the Hispanic marketing and advertising industry
- To foster, promote, maintain and encourage the civic, social and economic welfare of the Hispanic marketing and advertising industry and to support a system of free and competitive enterprise and individual acceptance of responsibility
- To cooperate with federal, state, local and international government authorities for the good of the community and the Hispanic marketing and advertising industry
- To encourage laws, regulations and programs consistent with the growth of the Hispanic marketing and advertising industry, both domestically and internationally, within the lawful regulation of state and federal statutes or guidelines
- To cooperate with scientific research, educational institutions and nonprofit organizations concerned with related matters of interest to the Hispanic marketing and advertising industry
- To acquire, preserve and disseminate data and available information relative to the functions and accomplishments of the Association and its members
- To cooperate with state, regional and international associations with common interests in the welfare of the Hispanic marketing and advertising industry in general
- To undertake such other functions consistent with these Bylaws that will advance the growth and prosperity of the Association's members
- To promote the common business interests of the members of the Association and the industry