Expert Approach, Inc. News


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Expert Approach, Inc. is DBE certified by SDDOT


A disadvantaged business enterprise (DBE) is a for-profit small business concern that is:

  1. at least 51 percent owned by one or more individuals who are both socially and economically disadvantaged; and
  2. whose management and daily business operations are controlled by one or more of the socially and economically disadvantaged individuals who own it. 

The objectives of the DBE program are to: 

  • ensure nondiscrimination in the award and administration of federal-aid contracts
  • create a level playing field on which DBEs can compete fairly for federal-aid contracts
  • ensure that the Department's DBE program is narrowly tailored
  • ensure that only firms that fully meet the eligibility standards are permitted to participate as DBEs
  • help remove barriers to participation of DBEs in federal-aid contracts
  • assist in the development of firms that can compete successfully in the marketplace outside the DBE program. 

A firm is not considered "small business concern" if it has annual gross receipts in excess of $23.98 million for general construction or in excess of $4.5 million for engineering, architectural and surveying firms over the previous three fiscal years. An economically disadvantaged individual is one whose personal net worth does not exceed $1.32 million. Personal net worth does not include the individual's ownership interest in the applicant or participating DBE firm, or the individual's equity in his or her primary place of residence. Socially and economically disadvantaged individuals are those who are (in addition to being economically disadvantaged) citizens of the United States who are:

(a) found to be socially and economically disadvantaged on a case-by-case basis.

(b) Individuals in the following groups, of which are rebuttably presumed to be socially and economically disadvantaged: 

  • Black Americans, which includes persons having origins in any of the Black racial groups of Africa  
  • Hispanic Americans, which includes persons of Mexican, Puerto Rican, Cuban, Dominican, Central or South American, or other Spanish or Portuguese culture or origin, regardless of race  
  • Native Americans, which includes persons who are American Indians, Eskimos, Aleuts or Native Hawaiians  
  • Asian-Pacific Americans, which includes persons who origins are from Japan, China, Taiwan, Korea, Burma (Myanmar), Vietnam, Laos, Cambodia (Kampuchea), Thailand, Malaysia, Indonesia, the Philippines, Brunei, Samoa, Guam, the US Trust Territories of the Pacific Islands (Republic of Palau), the Commonwealth of the Northern Marianas Island, Macao, Fiji, Tonga, Kirbati, Juvalu, Nauru, Federated States of Micronesia, or Hong Kong.  
  • Subcontinent Asian Americans, which includes persons whose origins are from India, Pakistan, Bangladesh, Bhutan, the Maldives Islands, Nepal or Sri Lanka  
  • Women  
  • Any additional groups whose members are designated as socially and economically disadvantaged by the SBA, at such time as the SBA designation becomes effective. 

The Department of Transportation sets an overall DBE goal for federal-aid contracts annually. The department attempts to meet the overall goal without using individual contract goals. However, individual contract goals are assigned if the overall goal is not being met. 

Additional information from the US Department of Transportation:




Expert Approach, Inc. is HUBZone Certified

Part of the reason that Expert Approach, Inc. relocated to Vermillion, SD was because we intended to develop our Federal Public Sector business by entering into the HUBZone program.  Having both SBA 8(a) certification and HUBZone certification greatly benefits the company in winning federal government contracts.  

To be qualify for the HUBZone program, the business must meet the following criteria:

  • It must be a small business by SBA standards.
  • It must be owned and controlled at least 51% by U.S. citizens, or a Community Development Corporation, an agricultural cooperative, or an Indian tribe.
  • Its principal office must be located within a “Historically Underutilized Business Zone,” which includes lands considered “Indian Country” and military facilities closed by the Base Realignment and Closure Act.
  • At least 35% of its employees must reside in a HUBZone.

Content taken from:

The Historically Underutilized Business Zones (HUBZone) program helps small businesses in urban and rural communities gain preferential access to federal procurement opportunities.  Why?  The program exists so the federal government can help improve the economy in these designated areas.

As of the date on this posting, all of Clay County is designated a HUBZone.  A few weeks ago, it was only the central portion of Vermillion.  Now, we try to obtain our employees from all parts of Clay County.  There are currently 17 HUBZone certified companies in SD.

Additional information can be found here:


Grand Opening: Vermillion, SD

On Thursday March 24, 2016 from 5:30 to 6:30 pm, Expert Approach, Inc. celebrates its grand opening / ribbon cutting ceremony in Vermillion, SD.  In celebration of this event,  the award winning Vermillion Area Robotics Club will provide demonstrations of their activities and challenges.  We invite all of Vermillion to come out and join our celebration.  We look forward to seeing you.

We are thrilled to be in our new community.  The small town atmosphere is fantastic. We thank you for being so welcoming and look forward to sharing our future with you.
                                   - LD Herrera, CEO

About Expert Approach, Inc.

In 2006, LD Herrera's family moved from Omaha, NE to the Washington, DC area because of his wife's position as a US Air Force servicemember.   With future military moves in mind, Mr. Herrera sought to build a business that would be portable.  Having a previous IT business in Omaha, NE, he had the experience and capabilities to build a new business.  Expert Approach, Inc. was founded in 2006 in the Washington, DC. area.  Through remote communication, he was also able to keep clients from his previous business.  In 2011, his family was sent to Alaska through another military move.  They spent 4 years in the new location and the business grew to 7 full-time employees.  After his wife's retirement from the USAF, the family moved to Vermillion to be close to extended family and to take advantage of Vermillion's HUBZone status.  Through the years, the business transformed from an onsite computer service company to primarily a web site development company.  Just like all technology based companies, change is inevitable.

Mr. Herrera grew up in Omaha, NE and attended Creighton Preparatory School.  He was educated in technology and programming in the early 90's at Carnegie Mellon University and has a 2015 BS in Marketing from the University of Maryland.

Expert Approach is in its second year of the nine-year 8(a) business development program.  This is a program by which the US Small Business Administration (SBA) helps small businesses compete in the federal marketplace. It is not a program to merely grow by federal contracts, but also includes requirements that the business generates an equal amount of revenue from the private sector.

8(a) and HUBzone  (pending) certifications will help the company win federal government contracts.  The company aims to hire a technologically skilled workforce through partnerships with the city and state workforce development programs and the University of South Dakota (USD).  The plans are to reach 100 employees by 2024.  These positions will be high paying jobs that will bring growth to the local economy.

The current location at 7 E Main St, will hold up to 10 employees which should be hired by the end of 2017.

New Site Launched: Off the Wall Indoor Soccer

New Site Launched: Off the Wall Indoor Soccer

Omaha, NE - Over two decades ago, Off the Wall Indoor Soccer was built by Tim and Theresa Gillespie to provide indoor soccer to the Omaha Community.  For much of this time, the business relied on an old FrontPage website to provide information such as game schedules to their soccer community.  

Today marks a milestone in the business as the old website is replaced by a new site built by Expert Approach, Inc.  This new web site was built using the DNN Content Management system to enable Tim and Theresa to manage their website as easily as they managed their old website.  This modern site also provides a platform for future development of database and document management allowing soccer players to sign waivers using tablets.  Essentially, it takes Off the Wall to a place where they can be competitive online.

Jennifer Gillespie of will provide day-to-day social media marketing for the business.  She will also run and manage marketing campaigns aimed at increasing sales while providing effective communication with their clientele. 

Almost immediately after the site was launched, requests started coming in from businesses wanting to reserve facility time.

We look forward to seeing the prosperous future of  Off the Wall Indoor Soccer.

CHS Student Begins in Gifted Mentorship Program

When it comes to helping out the local community, we are all in.  We started this summer in working with an Eagle River High School Senior who gained basic experience as a web developer through our Get Started in the Web Development Program (GSITWDP).  We are continuing our community involvement by participating in the ASD Gifted Mentorship Program.  Today, a high school senior from Chugiak High School spent the day discussing technology with Expert Approach CEO LD Herrera.   This may be the beginning of an exciting career in technology for a local academic star.  We look forward to seeing her development.

From the ASD Mentor Guide:

Students who participate in this program benefit in multiple ways. They develop skills that cannot be taught at such a challenging level in their high schools, as well as gain experience in a potential career field. Additionally, students improve their confidence, personal empowerment, self-knowledge, and make clearer connections between work and school. Many students report increased motivation to achieve, a matured sense of responsibility, and a better understanding of their true potentials. Most students leave their mentorships feeling inspired by their mentors.

Anchorage School District’s Gifted Mentorship Program has provided services to gifted students for more than 20 years and grows steadily each year. All Anchorage secondary schools are served by this program in order to meet the advanced needs of gifted students that are not
provided for in the regular school curriculum. Students must apply to this program, and acceptance is based on the following:

  • 92nd percentile or higher on a national standardized test
  • Excellent recommendations by two teachers or supervisors
  • Transcript showing high GPA and advanced coursework
  • Interest, motivation, and commitment by the student

The mentorship is modeled after a college-style internship; the student is paired with a professional or expert in his/her area of career interest. This provides students with “real world” experience and application of their talents and skills, enabling them to make decisions
regarding career and college choices.

For questions, please contact:

Mentorship Coordinator - Gifted
Education ASD Education Center
5530 E. Northern Lights Blvd.
Anchorage, AK 99504